Prudential Real Estate's "eCertified" sales associates are reaching new realms in the Real Estate industry. They're also reaching a new type of consumer, and it's all because of technology.

Being eCertified means you are an experienced real estate professional who knows how to use technology, including personal computers, digital cameras, scanners and the Internet, and incorporate these tools into your daily business strategy. To earn this designation, Prudential agents must have an active e-mail account, demonstrate their knowledge of electronic commerce and have the ability to send documents and graphic files over the Internet.

There's a "new market" emerging - a growing sector of affluent, technology-enriched consumers eager and ready to communicate online using the Internet. In the last year alone, the number of consumers searching for a home online has increased by more than 200%. That number is expected to further skyrocket in the future.

With Prudential Real Estate's new eCertified designation there are no limits to when and where a real estate transaction can take place. From a tropical beach to a busy airport, eCertified agents are trained to be in touch with customers 24 hours/7 days a week.